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From the workshop
Short, honest pieces about websites, brands and better work. No growth hacks, no woolly language — just what I learn along the way, written down so it’s useful to you.
SEO — July 2026
Getting found faster without tricks
Why most local businesses can’t be found, and what actually works: speed, clarity and copy that answers questions.
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Web — August 2026
A fast site is not a luxury
What three seconds of loading time costs you in customers, where those seconds go and how to test it yourself.
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Design — August 2026
Why less often sells more
Every popup, slider and animation competes for attention with the one thing that matters. On the art of leaving things out.
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