Maker — Websites, brands & photography
Websites, brands and content that simply work. Made fast, finished sharp, zero hassle.
No plan, just curiosity. I started out in e-commerce, where I learned what really makes people click and buy. Then I moved into the gaming world, where I saw how you build a community people want to belong to. And all the while there was a camera in my hand, because a good story starts with looking closely.
Those three worlds now come together. Selling taught me to listen. Photography taught me to see. Technology taught me to build. Today I put that to work for businesses such as Solution Clothing, from first sketch to going live. What that journey gave me most of all: three beliefs that come back in everything I do.
No thick vision documents. Three simple beliefs that everything I make passes through.
Understand first, then build. I want to know how your customer looks, clicks and chooses before a single pixel is placed. That’s why the camera is always within reach — see my photography.
A slow site loses visitors before they’ve read a word. So I build with hand-written code that loads before you blink, and you’re usually online within weeks.
Anything without a job goes. What remains is a site, brand or image that does exactly what it was made for. Leaving things out is the hardest work.
Behind every business that runs smoothly is an administration that’s in order. That’s where I come in, for two very different companies with the same standard: Whiskey & Wine and Salespirit.
Administration for Whiskey & Wine: records, invoices and paperwork kept accurate and up to date, so the business can focus on what it does best.
View portfolio →Administration for Salespirit, the digital marketing agency in Meppel for Dutch SMEs. Clear records and smooth processes behind the marketing, SEO and web design.
View portfolio →Now that you’ve seen how I work, this is what you can get out of it. A beautiful site that delivers nothing is decoration, so everything I make has a job: to be found, to stick, or to sell.
In between projects I write down what I learn. Short pieces without jargon, so they’re genuinely useful even if you’re not a builder.
SEO — July 2026
Why most local businesses can’t be found, and what actually works.
Read more →
Web — August 2026
What three seconds of loading time costs you in customers, and how to test it yourself.
Read more → All articlesShort, honest pieces about websites, brands and better work.
See all →You’ve seen who I am, where I work and what I make. The next step is a conversation: tell me where you want to go, and I’ll tell you honestly what it takes. Short, concrete and without obligation.
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